User Research
The process of researching target users to obtain information on their needs, habits, motivations, handicaps, Web knowledge and other relevant demographic information to build profiles and generate insight.
Why do you need this?
- To understand your users and their needs (motivations, disabilities, screen resolution, etc)
- To understand how you users see you or what they think about you
- To fine tune your online presence
Deliverable
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Personas or a user research report to accelerate the design phase |  |