Design Strategy

Discipline which helps determine what to make and do, why do it and how to innovate contextually, both immediately and over the long term. This process involves the interplay between design and business strategy, forming a systematic approach integrating holistic-thinking, research methods used to inform business strategy and strategic planning which provides a context for design.

Why do you need this?

  • To avoid "feature creep" and mis-aligned design efforts
  • To help your team understand the benefits of usability
  • To ensure an optimal and consistent user experience throughout the design phase

Deliverable

Left side Design strategy report, navigational structure, graphic styleguide or interface guide     Right side