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The new Facebook design was launched early last week to some positive and negative reviews. Facebook had been working on the new design for the last year. The analysis required to roll out such changes must have been extremely complex because the changes go far beyond the aesthetics. The user experience is drastically impacted.

A lot of people have been building their profiles just the way they want it (with the right applications, information, etc); such changes will obviously create resistance among Facebook’s user base. Let’s try to understand how the new design came to be.

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