Time to relax a bit and enjoy this very clever viral marketing campaign from Samsung.

It’s interesting to see how YouTube’s annotation feature was used to navigate within the site. Great campaign, effective product placement.

We can’t stress enough the importance of knowing your end-users. A lot of techniques are available (card sorting, interviews, surveys, shadowing, usability tests, etc) to do this.Yesterday, I received an email from a big French Web service. The following excerpt explains the creation of a FAQ to help users understand the navigation. The button to access the section was even in attachment…

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