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Design is about decision. The decisions you make and the ones you don’t. For a lot of people, it’s very difficult to say no. They try to get around it by postponing the decision or using maybes.

Perhaps we don’t want to disappoint or create comotion. But, if you’re building anything, the reality is that you cannot base yourself on maybes. Leadership and clear-cut decisions are required. Maybes will not create consistency. Objective data, sound analysis and decision-making will.

After all, it’s best to have a bad decision applied consistently than a good one applied some of the times. Learning to say no is essential and, at least as important as saying yes.