December 8th, 2008 by Étienne Garbugli in Random Thoughts
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Designing systems is what we do. It’s our bread, our butter and even the jam on it. I’ve personally been touching different aspects of design for the last 12 years. I’ve read the books, done the work, learned.
But, this post is not about Web design; it’s about the principles behind a good user experience design.
- Nothing will ever be perfect. Realizing that your ideal for perfection is yours alone will help you focus on the big picture instead of the details. We’re often more critical of our own work than others will be.
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November 20th, 2008 by Étienne Garbugli in Case Studies
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For the last few months, I have been doing contract work at Sid Lee, a big advertising agency located in Montreal. Sid Lee has a very impressive client list including Adidas, Cirque du Soleil, MGM and SAQ. Their main offering is Commercial CreativityTM which includes branding, Web design, print, architecture, product design, etc.
The bulk of the mandate have been creating the information architecture and interaction design for various Web, email and mobile projects for clients including Toursime Montréal, STM, Red Bull, Créa (Infopresse), etc. The role at Sid Lee is being the usability go-to guy for designers and copywriters.
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