Posts Tagged ‘diffused marketing’


Feeds: a marketing nightmare

August 11th, 2008 by Étienne Garbugli in Marketing 3 Comments

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Do you know a lot of non-technical people who use feeds to keep up with information online?  If your answer is “Yes”, chances are that they’re using iGoogle, My Yahoo or another reader that understood that, what people care about is the content not the technology.

RSS, RDF, XML or Atom are all technologies used and marketed to get content from a blog or service to a user. But, the problem is that all these acronyms increase confusion and diffuse the feed subscription market. “Are XML feeds also compatible with my RSS feed reader?”

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