The art of losing customers
March 6th, 2008 | Tags: conversion, credit card validation, customers, dropout ratesEarlier this week I was shopping for a digital camera. I went online and compared products and prices on a few Websites. After I had an idea of what I wanted to buy, I ended up going on a big electronics chain’s Website.
I sign up, add the product to my cart, proceed to checkout and begin the 5-step process.
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