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Before leaving for the Holidays, we decided to share some of the most interesting Web uses we came across in 2008. We hope they can be of inspiration for you in the new year.
At the same time, we want to wish all our readers a Happy Holiday Season! Things will get very interesting for Kotsego in 2009.
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For the last few months, I have been doing contract work at Sid Lee, a big advertising agency located in Montreal. Sid Lee has a very impressive client list including Adidas, Cirque du Soleil, MGM and SAQ. Their main offering is Commercial CreativityTM which includes branding, Web design, print, architecture, product design, etc.
The bulk of the mandate have been creating the information architecture and interaction design for various Web, email and mobile projects for clients including Toursime Montréal, STM, Red Bull, Créa (Infopresse), etc. The role at Sid Lee is being the usability go-to guy for designers and copywriters.
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Websites are like people.
A beautiful Website, like a beautiful person that can’t hold a conversation will quickly lose your interest. A less attractive but more interesting Website can be better.
A person that’s difficult to know like a Website that’s difficult to use will not make you want to invest in the relationship. First impression counts.
Popular Websites are like popular people. They make you feel special, can hold a conversation, are easy-going or; they’re just so practical that everyone wants to know them (like a plumber, Google or an honest car repairman).
You don’t just push a Website online, you create a living stand-alone experience that should be able to take a life of its own.
Good branding helps but the personality starts at the idea level. Content, graphic design, layout, backlinks, interaction are all part of what makes your Website unique.
Maybe Websites are not exactly like people but, the next time you’re building a site, think about the personality you want it to have.