[Design Ideas] Air Canada, Bloomtools, Google Maps

March 14th, 2008  |  Tags: , , ,

Good design: Air Canada search form

We benchmarked several flight reservation systems over the last few years and AirCanada.com’s search form is truly one of the most usable.

Air Canada: Airport suggestion
(Typing “FRA” in the airport input field)

Their airport input field displays tips on focus, validates errors in real-time and, what we really like about it, suggests airports, cities, provinces, states and countries containing the 3 first characters entered.

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Browser compatibility tests using Browsershots

March 7th, 2008  |  Tags: , , ,

Browsershots.org is a very interesting and practical tool to test and fix browser compatibility issues. Designers will appreciate its simplicity and extensive testing parameters (screen resolution, color depth, javascript and Flash versions, etc).

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The art of losing customers

March 6th, 2008  |  Tags: , , ,

Earlier this week I was shopping for a digital camera. I went online and compared products and prices on a few Websites. After I had an idea of what I wanted to buy, I ended up going on a big electronics chain’s Website.

I sign up, add the product to my cart, proceed to checkout and begin the 5-step process.

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[Design Ideas] ING, Gmail, Trip Advisor

March 1st, 2008  |  Tags: , , ,

Good design: ING registration form

ING: Registration form
(Upon clicking “Enroll Now”)

We like the big obvious orange required field indicators, the real-time validation and the input formats on field focus. Very hard to make an error, attention to detail has made this a very efficient registration form.


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Giving up on usability testing

March 1st, 2008  |  Tags: , , ,

We can’t stress enough the importance of knowing your end-users. A lot of techniques are available (card sorting, interviews, surveys, shadowing, usability tests, etc) to do this.

Yesterday, I received an email from a big French Web service. The following excerpt explains the creation of a FAQ to help users understand the navigation. The button to access the section was even in attachment…

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