December 18th, 2008 by Étienne Garbugli in Kotsego
6 Comments
Design is an iterative process. The original Kotsego Website was launched almost a year ago and, since then, business objectives have evolved.
The design we’re proudly introducing today is the work of Baptiste Mounié, a very talented and creative Web designer we work with. The objectives for the redesign were identified through hours of analytics, various user feedback we gathered and usability issues that were identified along the way.
Here are some of the objectives we were working with:
- Create a more visual homepage with clear calls to action.
- Rework some of the visual flows to increase the overall impact of the pages.
- Introduce a Feature client work section on the homepage and a Free Website evaluation form.
- Create a stronger identity for the blog.
- Change the default layout from 800×600 to 1024×768.
- Make business contacts easier to find.
A company Website always has objectives. When these objectives change, it’s best to take a step back and reassess.
In our view, it was time to align the Website’s personality with our strategic objectives. We feel that the new Website is more focused, elegant and will ultimately prove to be more efficient.
What do you think?
Suggested Reading
November 19th, 2008 by Étienne Garbugli in Kotsego
2 Comments
We’re constantly trying to improve our blog. We’d like to know what you think about it.
Take our survey
Your feedback will be used to make the blog evolve over the next few months.
November 13th, 2008 by Étienne Garbugli in Kotsego
2 Comments
To Wikipedia, usability is:
“A term used to denote the ease with which people can employ a particular tool or other human-made object in order to achieve a particular goal. Usability can also refer to the methods of measuring usability and the study of the principles behind an object’s perceived efficiency or elegance…”
To the Usability Professional’s Association, usability is:
“An approach to product development that incorporates direct user feedback throughout the development cycle in order to reduce costs and create products and tools that meet user needs. There are many definitions of usability from books by usability professionals…”
To Jakob Nielsen, usability is:
“A quality attribute that assesses how easy user interfaces are to use. Usability has multiple components and is traditionally associated with these five usability attributes: learnability, efficiency, memorability, errors, satisfaction…”
To me, usability is simply understanding the impact design has on users.
There’s many ways to get there but it all starts by realizing that usability is a state of mind that reaches beyond usability day.
Today is a good day to ask yourself: « How could I make the world around me, my business or my Website more usable? »
The rest of the year should be enough to turn this into action!
Suggested Reading:
September 1st, 2008 by Étienne Garbugli in Kotsego
1 Comment
For those of you who don’t know, Guy Kawasaki is one of the first and most succesful Apple evangelists, a respected thought-leader and a famous blogger.
Being added to the user interface category of Alltop, a Website attempting to fix the very issue identified in our post Feeds: A marketing nightmare, means that:
- We’re going in the right direction.
- We’re now only 3 degrees of separation from Guy Kawasaki, the owner of the site…
