In part 1 of our two-part feature, we studied the best ways to develop a good product page. Creating a user-friendly product page is beneficial but the following steps have even more impact. Your user will expect to easily be able to add various products to his virtual shopping cart and for the checkout process to be simple and functional. Successfully implementing these functions will encourage customer loyalty and trust.

• Display your user’s shopping cart within the product page. Don’t make your user go back and forth between product pages and his shopping cart. Consider displaying an integrated mini-cart.

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Online shopping has evolved considerably since its beginnings a few years ago. More and more people worry less about giving their information to online retailers, making e-commerce sites more viable. However, in order to be successful, you have to gain your customers’ trust by offering a credible and user-friendly place to shop. In this first part of our two-part feature, we will share a few tips to help you develop good product pages:

• Display your product! Provide clear, quality pictures of your product with different viewing angles. Your customers can’t touch your product so the least you can do is properly show it to them. Provide a complete description of the product. Don’t skimp on the details, they matter. There’s nothing less reassuring than a blurry picture and only a few lines of text! On the flip side, don’t drown your user with unnecessary information.
• Define product categories. You need to subdivide your products into defined categories, especially if you sell a vast variety of them. That way your customer will easily find what he’s looking for, the same way he knows in what aisle a pint of milk is found at the grocery store. It’s also recommended that you display breadcrumbs to let your customer know where he is.

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We’ve all felt the frustration of landing on a stubborn 404 error page while browsing the Web. Whether a user’s blunder or simply a broken link, this occurrence is inevitable, especially if your website contains many pages. Enterprises generally neglect developing a contingency plan for these events. It’s truly unfortunate as a good error page can appease your customers’ irritation, which in turn will decrease the chances of them leaving your site. Here are a few tips on designing good error pages:

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