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Archive for the ‘Design Strategy’ Category


Avoid user limitations

May 2nd, 2008  |  Tags: , ,

A few weeks ago I watched the movie Who Killed the Electric Car? If you haven’t seen it, it’s about the EV1, an electric vehicle made, popularized and destroyed by GM in the beginning of the 1990s.

One of the vehicle’s “flaws” was its limited driving range (roughly 100 miles per charge). Even tough the average American drives 35 miles a day, a lot of potential buyers were turned off by this limitation.

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TSN.ca - Website redesign

April 12th, 2008  |  Tags: , , ,

At a glance

Earlier this week, Tsn.ca, a popular sports Website in Canada launched its newly redesigned Website. Overall, the Website structure is clearer and information is easier to find but, the overbearing use of upper cap text and shades of gray are questionable design decisions.

Tsn.ca - Website redesign

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