Integration not Disruption
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Some days, it seems like half of what I do online is sign up / login to Websites… Nobody can (and wants to) manage subscriptions to hundreds of sites. Businesses tend to wrongfully assume that registration will keep people from switching to other Websites but, a community’s value is not based on the number of members it has. Engagement and active members is what creates value. For every Facebook or Twitter out there, there’s literally hundreds of competitors asking you to sign up, engage and use their services hoping to become the next « standard ». Where OpenId failed to standardize registration over the Web, Facebook Connect might succeed by sheer popularity. |
The future sits not in how well you disrupt peoples’ workflows but how well you integrate to them. Don’t try to create an alternative to email, use patterns people are already comfortable with. It’s very hard to break habits; dont create new standards if you don’t have to.
Friendfeed is a good example of what people are after. It centralizes and aggregates data from multiple community sites. Findability and user control over an increasing amount of information are some of the next big challenges.
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I hope Facebook designers could read this: the shade of blue that they use is so bland it absolutely looks uninteresting. I get drowsy whenever I’m visiting my Facebook page these days. Thanks for letting me share my thoughts.
This comment was originally posted on http://www.kotsego.com/blog)“>Kotsego Design
Well, it is true that they are not listening to their visitors, so it will be interesting to see if they will hit by boomerang by not doing so. I hardly thing, as they have the monopoly in socializing.
This comment was originally posted on http://www.kotsego.com/blog)“>Kotsego Design
Indeed, they’re in a good position but struggling to stay in place. They’re trying to avoid becoming MySpace but eventually, another social network will take their place.
This comment was originally posted on http://www.kotsego.com/blog)“>Kotsego Design