Interaction design work at Sid Lee
For the last few months, I have been doing contract work at Sid Lee, a big advertising agency located in Montreal. Sid Lee has a very impressive client list including Adidas, Cirque du Soleil, MGM and SAQ. Their main offering is Commercial CreativityTM which includes branding, Web design, print, architecture, product design, etc.
The bulk of the mandate have been creating the information architecture and interaction design for various Web, email and mobile projects for clients including Toursime Montréal, STM, Red Bull, Créa (Infopresse), etc. The role at Sid Lee is being the usability go-to guy for designers and copywriters.
One of my main projects have been working with a team to create an online magazine aimed at adults over 40 for an undisclosed client. A lot of time was spent researching Web usage for the target audience, content site best practices and competitive offerings with an emphasis on engagement to create discussion and participation from the start.
Various card-sorting and content audit exercices were also performed to ensure the relevance and usefulness of the site. The launch should be in 2009. More to come on this…
It’s very exciting doing work at Sid Lee because teams are composed of some of the best talents in the industry always trying to push the boundaries of marketing and design. The creative culture is present at every level from the work environment to the team structure. Very good client.
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