What’s your Website’s personality?

Websites are like people.

A beautiful Website, like a beautiful person that can’t hold a conversation will quickly lose your interest. A less attractive but more interesting Website can be better.

A person that’s difficult to know like a Website that’s difficult to use will not make you want to invest in the relationship. First impression counts.

Popular Websites are like popular people. They make you feel special, can hold a conversation, are easy-going or; they’re just so practical that everyone wants to know them (like a plumber, Google or an honest car repairman).

You don’t just push a Website online, you create a living stand-alone experience that should be able to take a life of its own.

Good branding helps but the personality starts at the idea level. Content, graphic design, layout, backlinks, interaction are all part of what makes your Website unique.

Maybe Websites are not exactly like people but, the next time you’re building a site, think about the personality you want it to have.