An Introduction to Web Vision

Eye tracking is rarely performed due to the complexity, cost and a misunderstanding of the feedback it will generate. However, this feedback can really help you focus and optimize your design efforts.

If you don’t have access to eye tracking technology, the following video should give you an overview of the underlying principles.

Some of the ideas discussed in the video:

• How the 16×9 Fovea (or focus area) works;
• How to reduce useless eyescanning;
• How contrast and white space can help the user focus;
• How Miller’s 7 +/- 2 mnemes rule can be used.

An understanding of these basic principles and a little reading on F-shaped reading patterns will definitely help you straighten out your designs.